AI operating system for the automotive industry. It connects fragmented dealership
software—such as CRM, DMS, websites, and schedulers—to automate tasks, personalize customer interactions, and manage customer lifecycles across marketing, sales, and service
ROLE: Art Director, Marketing.
Hands-on design and direction.
Collaborated with an agency and small internal design team crafting brand refresh.
Full-time: June 2024 – September 2025
BRAND PROMISE
“Drive the Future”. The company promises to revolutionize automotive retail by providing an AI Operating System.
DIRECTION
Design Brief: Modernize Impel’s identity to establish its market leadership as the premier AI operating system in automotive retail.
Strategic Focus: Translate “Drive the Future” into a cohesive, scalable visual language that unifies fragmented touchpoints and elevates customer engagement.
